AI Crawling
AI crawling in the product development process in the textile and fashion industry refers to the automated use of artificial intelligence to search, analyze and structure large amounts of data from the Internet in order to obtain relevant information for product development.
What is AI crawling?
"Crawling" actually means "searching". In combination with AI (Artificial Intelligence), it means that intelligent algorithms specifically search the web - or internal data sources - for fashion-relevant information, e.g:
- Fashion blogs & trend sites
- Social networks (Instagram, TikTok, Pinterest)
- Online stores & marketplaces
- Customer reviews & forums
- Search engine trends (Google, Baidu, etc.)
The AI recognizes recurring patterns, keywords, image trends or moods that are relevant to design, range, colors, materials or fits.
