AI Design
AI design tools make it possible to create designs faster, adapt to market trends based on data and work in a customer-centric way at the same time - without sacrificing creative quality. This means
- faster time-to-market
- fewer undesirable developments
- greater relevance for the target group
- optimized production preparation
Why is this the main advantage?
Because fashion companies today are faced with the challenge of reacting ever faster to trends, acting sustainably and still being economically successful. This is precisely where AI design tools bridge the gap between:
- Creativity and data intelligence
- Speed and precision
- Innovation and customer proximity
What is AI Design in the textile sector?
AI design uses algorithms to generate, suggest or evaluate new designs from large amounts of data (e.g. trends, customer behavior, sales data, social media). Depending on the area of application, AI:
- independently suggest new patterns, prints or shapes
- further develop existing designs
- incorporate customer preferences into the design
- take into account technical specifications (material, functionality, production)
- simulate designs in 3D
This does not replace the creative process, but supplements and accelerates it - designers retain creative control, but work more efficiently and with a better foundation
